In notes about the collection, Wu states: “For fall 2021, I was feeling nostalgic of my school days in New England and the very idyllic Americana backdrop of those years. This show represents who I am, not only as a designer but as a person.”
Jason Wu’s, “General Wu’s Store” for NYFW Fall 21’ was the fantasy shopping excursion we wish we all could have. Wu’s fresh 2021 designs simultaneously showcase both realistic and imaginative ways to cleverly deconstruct traditional womens sportswear during this unprecedented time of COVID-19.
The virtual runway show sparked a needed conversation on the evolution of fashion during a pandemic when most people are working from home and are more casually dressed.
Wu’s ready to wear collection was inspired by the leading beverage conglomerate, Coca- Cola. As models gracefully walked the farmers market- inspired runway, viewers caught a glimpse of the Coke inspired commodities with “Jason Wu” named glass cola bottles.
“Working with Coca- Cola – one of the most iconic American brands was exciting. I had complete access to Coca-Cola’s archives and it was really fun seeing the evolution of the brand over the years, “revealed Wu in a statement
‘Mr Wu’s General Store’ inventively invited us into a warm inclusive virtual atmosphere inspired by his early school days in New England. Innovation, reconstruction, and contemporary philosophy, are a few key constructs that are pivotal in Wu’s inspiration for his timeless collection.
“The design philosophy of this collection is about elevated American sportswear. Handcrafted artisanal details with an emphasis on outerwear.” added Wu. “As this is my second time showing my contemporary line ‘Jason Wu,’ I was excited to show my range as a designer with a more casual, wardrobe- building ready to wear collection that can stand the test of time.”
Wu’s collection radiates a refreshing outlook of the 38- year -old designer. His designs not only “stand the test of time,” but present the challenge of a new idealistic way to reshape fashion design through multicultural art.
In notes about the collection, Wu states: “For fall 2021, I was feeling nostalgic for my school days in New England and the very idyllic Americana backdrop of those years. This show represents who I am, not only as a designer but as a person.”