The Role of Influencers in Fashion and Music
Jessica Markowski, Nyakim Gatwech, Bri Wilburn, Nefatari Cooper
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Covid ratcheted up our online shopping higher than anyone thought possible just two years ago. So it’s no surprise that influencers, today’s shopping Svengalis, are growing in fashion importance by leaps. Influencers were in force at Monday’s Met Gala and New York Fashion Week as designers, and the rest of the business world, grapple with the changes represented by these hybrid celebrities, curators and trusted advisers. They’ve changed the marketing game and the way in which we experience brands.
